A website of success or not with before setting up a station of the website planning have extremely importance of relation.The purpose shoulding be explicit construction website before build up website, assurance website of function, assurance website scale, devotion expenses, carry on necessity of market analysis etc..Only detailed of plan, then can avoid to appear in the website the construction of a lot of problem, make website construction ability smoothly progress.
Website planning is carry on analysis to the market before website construction, assurance website of purpose and function, and according to need to the technique, contents, expenses in the website construction, test, maintenance etc. do plan.Website planning to website construction have already arrive plan and instruction of function, to the contents of website and maintenance have already arrived fixed position function.
The contents that the website planning include is as follows:
A, construction website front of market analysis(business enterprise by oneself processing)
1, the market of related profession what kind of, the market have what kind of characteristics, whether can open an exhibition company business on the Internet.
2, the market main analysis of competitor, the rival get to the Internet circumstance and its website planning, function function.
3, the company oneself condition analysis, company general situation, market advantage, can make use of a website to promote which competition abilities, the ability(expenses, technique, manpower...etc.) of the construction website.
Two, purpose and function of the construction website fixed position(business enterprise by oneself processing or with profession the company negotiate)
1, why want an establishment website, is for setting up business enterprise image, publicity product, carry on electronic commerce, still the establishment profession website?BE the extension that the basic demand still a market of business enterprise expand?
2, integration company resources, assurance website function.The demand of the basis company and plan, assurance website of function type:
Industry type the website(profession type website), electronic commerce type of the website, business type of the website, application type website;The business enterprise website is again divided into a business enterprise image type, the type, on-line marketing type, customer's service type, electronic commerce type...etc. of the product publicity.
3, according to the website function, assurance the website should attain of purpose function.
4, construction circumstance and website of net(Intranet) in the business enterprise inner part can expand sex.
Three, the solution of the website technique(negotiate with profession company)
The function of the basis website assurance the solution of the website technique.
1, adoption from set up a server, still keep renting conjecture a host.
2, choice operate system, use a Window2000/NT or an unix, Linux.Analysis the devotion cost, function, development, stability and safety etc..
3, adoption template the self-help set up a station and set up station fix menu in restaurant still characteristic development.
4, website safety measure, defend black, defend a virus project.(if adoption conjecture host, should item from profession the company deal with it)
5, choice what kind of dynamic state procedure and correspond a database.Like procedure ASP, JSP, PHP;Database SQL, ACCESS, ORACLE etc..
Four, website contents and realization way(with profession the company negotiate)
1, navigate according to the purpose assurance of the website the structure of the website.
The general business enterprise type website should include:Company brief introduction, business enterprise dynamic state, product introduction, customer service, contact way, on-line message etc. basic contents.More contents such as:Familiar problem, marketing network, recruit a wise Na private, on-line forum, English version...etc..
2, purpose and contents of the basis website assurance website integration function.
Like the page, member's system, on-line shopping system of the FLASH leading, on-line pay, questionnaire system, on-line pay, the information search search system, discharge covariance system etc..
3, the structure of the assurance website navigate medium of the son column of each channel eyes.
Such as company brief introduction in can include:The chief executive officer make a speech, the development process, corporate culture, core advantage, produce a base, science and technology development, cooperation colleague, main customer, customer evaluation etc.;The customer service can include:Service hot-line, service aim, service item...etc..
4, assurance website contents of realization way.
Such as the usage a database still a static state of the dynamic state procedure of the product center page;The marketing network is the adoption row form a way still a map demonstration.
Five, webpage designing
1, webpage designing art designing request, the web page art designing be general to want with business enterprise whole image consistent, match business enterprise CI norm.Want the attention web page color, picture of application and layout of printed sheet plan, keep the whole consistency of web page.
2, at new technique of adoption top want consideration main target interview the region, age stratum, network speed of the distribute of community, reading habit etc..
3, the establishment web page change a version plan, such as half year arrive a year carry on more large-scale change a version etc..
Six, expenses budget
1, the business enterprise set up station expenses of first step budget
General according to the scale of business enterprise, the purpose set up a station, superior of approval but settle.
2, the profession set up station company to provide detailed of function description and offer, the business enterprise carry on sex price ratio research.
3, the price of website arrive from several 1000 dollars ten several 10000 dollars not etc..If expel a template type self-help to set up station(the website of business enterprise regardless size, have to have row his sex, if monotonous influence business enterprise image biggest) and the factor for reap staggering profits, website construction of the expenses be general with function request is become direct proportion.
Seven, website maintenance
1, the maintenance of the server and related and soft hardware, to possibility emergence of the problem carry on valuation, establishment respond to time.
2, database maintenance, availably make use of a data is a website maintenance of importance contents, so database of maintenance want to be valued.
3, the renewal of contents, adjust etc..
4, establishment related website maintenance of provision, website maintenance systemize, the norm turn.
5, elucidation:Dynamic state information of maintenance usually from business enterprise arrangement correspond a personnel to carry on on-line renewal management;Static state information(namely useless dynamic state procedure database support) can from profession the company carry on maintenance.
Eight, website test
The website release front want to carry on meticulous careful and attentive of test, with assurance normal browse with usage.Main test contents:
1, whether writing, picture have a mistake or not.
2, procedure and database test.
3, the chain connect whether have a mistake.
Nine, the website release with expansion
Above is the main contents in the website planning, according to dissimilarity of need with set up station purpose, contents would also at increment or decrease.The beginning that is in the construction website must carry on meticulous of plan, then can attain expectation to set up station purpose. |
